Calgary, Alta. – (April 13, 2017) – In honour of its anniversary, Woodruff Sweitzer is embracing the same entrepreneurial spirit that helped establish the company a quarter of a century ago as it today announces two name changes. Effective immediately, the company will be “WS” in Canada and “Woodruff” in the United States.
“We are deeply rooted in the entrepreneurial spirit that has helped shape Woodruff Sweitzer over the past 25 years,” says Jeff Groeneveld, co-founder and president of WS. “The complexity of marketing has never been greater with the advent of new technologies and demographics. We need to offer our clients simple solutions to complex problems. Today is exciting, because we’re combining our entrepreneurial roots with a new approach to offer customized solutions to meet our clients’ needs.”
With the name change, WS will operate as a sister agency to the U.S.-based Woodruff rather than an affiliated office. Though WS will continue to work closely with Woodruff, the move will allow WS to focus on expanding its client offering.
“WS and Woodruff share the same legacy, maintain similar philosophies, and will continue to work in partnership for clients (both existing and potential) to ensure seamless operations across borders,” says Groeneveld. “We’re committed to providing the best solutions for our clients’ marketing challenges and collaboration is at the core of our shared values.”
WS will continue to provide full service agency solutions, and has added Insights and Analytics as a core offering, helping to guide strategy, creative and communications execution. Complimentary to this approach is the addition of an in-house media planning and buying team rounding out an offering that begins and ends with an audience-centric approach to marketing.
WS is a collection of marketing professionals bringing a variety of disciplines together to simplify the complexities of marketing and give clients a competitive marketing advantage. We believe a smarter approach begins and ends with measurable results that can only be achieved by knowing the audience better than anyone else. Then we apply insights, experience and ideas to help people create more meaningful connections with brands. And that’s what propels our clients further, faster. WS has offices in Calgary, AB and Toronto, ON. To find out more, visit WS at simplyws.com, on Twitter or LinkedIn.
Woodruff is a full-service marketing and communications team of transformational thinkers who deliver unexpected ideas and extraordinary outcomes for clients. It was established in 1992 with an entrepreneurial spirit now engrained in its DNA. This spirit provides its employee owners the freedom to be bold, experiment, challenge, act and celebrate with colleagues, clients and partners. Woodruff has three offices throughout the United States: Columbia, Mo.; Kansas City, Mo.; and Minneapolis/St. Paul, Minn. To find out more, visit Woodruff at wearewoodruff.com, on Facebook or LinkedIn.
