Maurice has spent over 30 years in and around farming, including stints as an ag extension specialist, a management consultant with a global consulting firm, an agency strategist and owner of CentricEngine (a consultancy focused on bringing customer centric thinking to agriculture). Described by a previous boss as an “iconoclast” (and still wondering if it was a compliment or not), Maurice is constantly searching for unconventional wisdom.
He was a Market Research and Account Planning instructor for the Institute of Communications Agencies CAAP program for over a dozen years and is a University of Guelph grad with dual majors in Resource Economics and Soil Science – that’s right – a degree in “dirt!”. Maurice is fascinated by how customers make decisions and how those decisions relate to their sense of identity.
