Canned cocktails are hot this summer, there’s no doubt. So how do you rise above the noise and make your product stand out on the shelf? You start with a design that’s different, beautiful and true to your brand. Next, you tell a story that people want to be a part of. Burwood’s story and passion for handcrafted beverages made that part easy. Lastly, you create a social campaign with narratives that your target audience can see themselves in — camping, hiking, sharing good times around the campfire. Burwood’s canned cocktails have taken off this summer, with flavours selling out as fast as they can be crafted.